The Edsel, a division of the Ford Motor Company, was an American automobile brand introduced with much fanfare in 1957. Named after Edsel Ford, the son of company founder Henry Ford, the brand was positioned as a mid-priced offering between Ford and Mercury. The Edsel lineup featured distinctive styling cues, including a bold vertical grille and unique taillights, aimed at capturing the attention of buyers in a highly competitive market. Despite significant investment and anticipation, the Edsel faced numerous challenges, including a recession and marketing missteps. Sales fell short of expectations, leading to the discontinuation of the brand after just three model years in 1960. Although the Edsel’s commercial failure has become legendary in automotive history, its unique styling and brief but impactful presence continue to fascinate enthusiasts, ensuring its place in the annals of American automotive lore.

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