Qoros Auto Co., Ltd., a relatively new Chinese automotive manufacturer, was founded in 2007 as a joint venture between Chery Automobile and Israel Corporation. Positioned as a premium brand, Qoros aimed to offer innovative, high-quality vehicles with a focus on safety, technology, and design. The company’s debut model, the Qoros 3, launched in 2013, garnered attention for its modern styling, advanced features, and Euro NCAP five-star safety rating. Despite initial promise, Qoros struggled to establish a strong foothold in the highly competitive automotive market, facing challenges such as stiff competition, changing consumer preferences, and limited brand recognition. Despite these obstacles, Qoros continues to strive for excellence, introducing new models and technologies in its pursuit of becoming a globally recognized automotive brand.