Scion, a division of Toyota Motor Corporation, was established in 2003 as a youth-oriented brand aimed at attracting younger buyers to the Toyota family. With a focus on affordable pricing, customizable options, and modern design, Scion quickly gained popularity among millennials seeking stylish and reliable vehicles. The brand’s lineup included compact cars like the Scion xB, xA, and tC, known for their distinctive looks, ample standard features, and practicality. Scion also embraced innovative marketing strategies, such as interactive online platforms and grassroots events, to engage with its target demographic. Despite initial success, changing market trends and shifting consumer preferences led to declining sales, prompting Toyota to discontinue the Scion brand in 2016. Nevertheless, Scion’s legacy lives on, with its cars cherished by enthusiasts for their unique design and youthful appeal.