REO Motor Car Company, established in 1904 by Ransom E. Olds, is an iconic American automobile manufacturer known for its durable and reliable vehicles. Initially founded as the Olds Motor Vehicle Company, the company was renamed REO in 1905. REO cars quickly gained popularity for their rugged construction and innovative features, attracting a loyal customer base. The company produced a wide range of vehicles, including sedans, coupes, trucks, and buses, catering to diverse consumer needs. REO’s most notable model was the REO Speedwagon, a line of light trucks and chassis that became synonymous with reliability and versatility. Despite facing challenges during the Great Depression, REO continued production until 1936 when it ceased automobile manufacturing. However, the company’s legacy lives on, with REO vehicles cherished by collectors and enthusiasts for their historical significance and enduring quality.